Principles & notions
learned from experience.

  • Design won’t save a bad product.
  • Few people know better than their customers.
  • Design has limits.
  • Change for sake of change is a bad change.
  • Change is necessary.
  • Great design is a constant fight against self-consciousness.
  • Where quality lacks, consistency will rule.
  • Ideas and execution have diminishing value on their own.
  • Beware the unpracticed who spout theory.
  • Making is thinking. Quantity breeds quality.
  • Mediocrity dies in the details.
  • Make time your ally, not your enemy.