Principles & notions
learned from experience.
Design won’t save a bad product.
Few people know better than their customers.
Design has limits.
Change for sake of change is a bad change.
Change is necessary.
Great design is a constant fight against self-consciousness.
Where quality lacks, consistency will rule.
Ideas and execution have diminishing value on their own.
Beware the unpracticed who spout theory.
Making is thinking. Quantity breeds quality.
Mediocrity dies in the details.
Make time your ally, not your enemy.