The Southern Equip project unified Southern Seminary’s insitutional resources into a single brand. The site publishes primary media through the Equip identity and serves as a clearinghouse for all other publication channels that exist at the institution.
The primary look and feel of the home page is the Southern Equip brand, but as you navigate to other areas the design integrates the look and feel of individual publications all while maintaining the overall Equip brand.
The logo, type selection, and brand colors for the Southern Equip, Southern Magazine and Towers identity were developed by Southern’s in-house Communications team. I was responsible for the Southern Equip website and all the various sections within it.